COOL, CALM AND COLLECTED... BUT WITH A GENEROUS DOSE OF FLIRTY ITALIAN FABULOUSNESS. Chic, streamlined designs lies at the heart of Dada & Co. The current collections is a study in relaxed, European style. This is the kind of laid back glam that evokes the summer season at coastal villas and sun-drenched afternoons under an Amalfi sky. Summery prints are toughened up with a well cut blazer or boyish, button through shirting. Crisp white basics are complemented with the occasional burst of cerulean blue or deep charcoal. Cool, calm & collected... but with a generous dose of flirty Italian fabulousness Headed by Italian Designer Jamil Dada, the label is a champion of the power of collaboration. Working closely with young, innovative designers, Dada & Co creates opportunities for graduates to work with an established global fashion brand. The energy and style of these young talents shine new luminosity on international fashion trends. The formula works... with a heritage of nearly three decades on the international fashion market, Dada & Co has developed a platform that not only nurtures and trains young designers, but delivers comprehensive seasonal collections that appeal to a style conscious audience. With a loyal European clientele and extended global distribution, Dada & Co are bringing their particular brand of relaxed chic to a worldwide audience. A perfect fit with the well laid back Australian ideal, Dada & Co is developing a fast-growing list f local stockists and an even faster list of devoted clientele. WORDS BY EVITA PUCCIO