Dada? Well, it’s no more baby talk than Gaga is, and this new fashion retailer has as a much unique attitude and flair. The European materials and designs are unlike anything Australian brands are offering. To those on the look out for stand out pieces, with a certain rarity about them, Dada is the perfect answer! Dada is derived from Dadaism, a post-World War I cultural movement in the arts. The movement is characterised as a protest against the barbarism of War, oppression, rigidity and conformity. Thus Dada & Co has produced a line of clothing that represents and essence of Dadaism - A little on the quirky and most definitely breaking the mould. The underlying theme taken from the movement gives life to the brand and takes it from being different, to being a much needed change in a mainstream, retail market that is becoming increasingly homogenised and that many are bored with. Dada & Co are on the verge of releasing their gorgeous Spring/Summer collection. Fabrics are the icing on cake with this collection. Silk features often alongside soft linens and organic cottons, slipping you lightly into spring with these airy and comforting textures. The colour palate is summer meets the city, with sharp metallic bursts complimented by silky textures. Dark smouldering dresses are refined and feminised as the florals, nudes and pastels parade onto the scene. Pintucks and artful gathering is a big feature in this collection. This subtle detailing adds volume and shape to each and every creation. Always to stand along side friends of Dada and help them to shine as the women they strive to be. It’s a very feminine collection, but with a coy but sophisticated attitude. Jamil Dada is the man behind the designs, the head office in Milan is responsible for every collection released, giving Dada's pieces that bold & eclectic European styling. Women of all ages will no doubt find Dada’s collections a breath of sweet fresh air. All Dada’s pieces are unique, the brand does not follow trends but endeavors to fashion a new path, a Dada path. Dada is a brand you discover, love and essentially grow with throughout your life. An unusual cut, bright and eye-catching linings, detachable pieces, embroidery, zips, separating lengths and lines and even a cardigan that turns into a vest and scarf. The clothing appears more exciting the longer you look & wear. The Dada brand is elegance with attitude. Fresh off the catwalks of Milan Italy. 'Ciao' Australia & begin to Discover the Extraordinary...